- Create a MO / local group’s website
As long as your potential members can find you online, even a simple site can do the trick!
- Add a “Join Us” section to your website
People need to know you are accepting new members and how to join you. You can also include convincing elements like testimonials from current members and the benefits of joining your organization.
- Set up Google Analytics or link to other tracking tools
This will help you find out the most effective methods for getting new website traffic so you can double down on them.
- Make online registration as easy as possible
If you include online member application forms, anyone coming across your website will be much more likely to register than if they have to mail in a paper form. Keep the contacts updated on your website so a potential member can reach out and get directed to a local group promptly.
- Refine your member benefits
Make them as clear and enticing as possible in your website copy so that prospective members can’t help but be impressed.
- Create member-only sections on your website
Including a section on your website that normal visitors can’t see can help generate interest — they’ll come across it and wonder what more they’re missing out on.