A fundraising strategy can sound like it needs to be a polished document full of targets and financial analysis. In fact, it doesn’t matter if it is a polished document, an email or some notes from a meeting. 💡 The thinking that goes on is the most important thing, not the document you might produce. You can follow a template and ‘how to' guidance to make the process more straightforward, but it is your thinking and ideas that matter – and no one is better placed to say what would work for your group than the group themselves.