Guidance notes
Use this document template to develop your case for support. Each item in bold should be used as a separate section/heading of your document. Fill in each section using your project plan, your information about your group and what you know about the prospective donor. A lot of the information will be repeated from the project plan, but should be worded and structured differently to have the greatest impact on the donor.
🖊️ Project title
🖊️ Overview of project
A short section (one to three paragraphs long) detailing what you want to do, why and how the donor can make a difference through supporting.
🖊️ The project need
What is the problem you are trying to solve? Include statistics here if you have them.
🖊️ The project activity
What are you proposing to do? What are the different activities that make up the project? Who is involved (both internal resource and external partners)? What are the project timelines?
🖊️ The project impact
What difference will project have for the people you are supporting?
🖊️ The project objectives
What changes will you specifically deliver as part of the project and by when?
🖊️ Why us?
Explain why your group and/or WAGGGS have the skills and experience to deliver this work.
🖊️ Why you?
Tell the donor the specific difference their donation will make for the beneficiary/for the organisation/for wider society. Explain this for the short and long term. Explain how the project meets the donor’s own objectives/funding strands. Explain too any relevant benefits to the donor (usually for corporates) e.g. branding or volunteering opportunities.
🖊️ Success stories OR stories from the people your support will help
Ideally a photograph and/or quotes from the girls/young women who have or will benefit from your work/the project.
🖊️ The Project Budget
Provide a clear, donor-friendly version of the budget of items that are needed to deliver the activity e.g.
Item | Further Detail | Cost |
Community Development Officer Salary-outreach and monitoring and evaluation work | 46 days across project duration | £2,300 |
Mileage expenses | Estimate 40 miles per week fo project duration. 20p per mile. | £368 |
WAGGGS Conference Tickets for x 10 young women from Kampala | £40 per ticket x 10 | £400 |
Travel/hotel expenses for 10 young women to attend WAGGGS Conference | £60 x 10 | £600 |
Finance Manager salary–managing project finances | 5 days across project duration | £250 |
TOTAL |
| £3,918 |
🖊️ Request for funding
How much are you asking the donor to consider donating (sometimes you might want to leave this open depending on the preference of the donor) and what specifically would that cover?
🖊️ Raising the remaining funds
Outline how much you are donating yourself (often in-kind items like use of building for the year, or use of group’s vehicle etc.), how much you have already raised from other income generating activity (specifically list any large values), and how you intend to raise any remaining funds that are required
Income source–guaranteed donation/income | Total Value |
Conference Tickets supplied for free by WAGGGS | £400 |
Total amount left to raise | £400 |
Income source–planned income | Total Value |
Income from applications to 10 small trusts/foundations | £1000 |
Sale of merchandise | £1000 |
Total from other planned income sources | £2000 |
🖊️ Measuring the success of the project:
This relates back to the project objectives – how will you capture performance against these? E.g. post-conference surveys by Guides that capture any skill development, or attendance registers to capture the age ranges and locations of young women and girls attending the conference. How will you use what you find? E.g. the project management team will review the findings monthly and then adapt activity if needed.