- Create a LinkedIn profile for your organization
This is particularly good for professional associations (also for GG / GS). If your members can add you to their professional profile, your organization can more easily attract other people with similar qualifications and interests.
- Create or update other social media accounts of your MO / local group
This will help prospective members find you, and let current members easily share about the group with their friends.
“Facebook is a big source for us, by using public Facebook and Instagram page and by finding prospective members in various groups, you can reach out to them directly to recruit them.
- Encourage members to share local group’s activities on social media
Create a photo release package so that you get permission to tag them in pictures. This will ensure the photos show up in their friends’ feeds as well.
- Create social media packages for members comprised of graphics, posts, links, and resources they can share
People are much more likely to share out your information if you have given them a clear plan on how to do so.
- Use emotional storytelling
Storytelling can be an effective tool and created stories can be shared on social media. Stories trigger our emotions.