- Experiment with Facebook or Google ads
Online advertising can target demographics precisely, putting your group in front of the people who are most likely to be interested. If you are a registered non-profit, you can also apply for a Google Ad Grant.
- Create a content marketing strategy
Starting a podcast, creating a webinar, or writing articles that are on topics your potential members would be interested in and sharing them out can help generate more interest in your MO and local groups.
- Start focusing on SEO
SEO, or Search Engine Optimization, is the process of optimizing your website so that it is more easily able to be found by Google.
- Create a complete Membership Funnel
Give potential members offers at every stage, from those who are just starting to learn about your organization to those who are already on the fence about joining.
- Create an email marketing campaign
Once potential members have come to your website, ask them for their email in exchange for something they want (for example, offer them a downloadable guide to plants on some outdoor activities or crafts). Then, continue emailing them with ideas and tips so that they can see the value of joining your organization.
- Create retargeting ads
Ever wondered why you keep seeing ads for the same store online after you visited their website? Those are called retargeting ads, and you can set them up too for your organization!
- Send a win-back email to lapsed members
This can also include a discount in the GG / GS shop, membership discount or other incentive to re-join. You can also ask them for feedback regarding the reasons they left, which can help reduce your churn overall.
- Create an online community
Make it easy for new members to sign up, then add other incentives to join your organization. Facebook groups are great for this!
- Run online promotions during peak sales times
For example, you could host a Black Friday sale of items in your GG / GS shop and promote it across your social media channels.