Our Mission: To inspire generosity and sustained financial support for the advancement of girls and young women through the World Association of Girl Guides and Girl Scouts.
GOAL: Increased Income Every Year
OUTCOMES:
More Donations
• Income from donations increases 5% per year.
• The number of Members donating to appeals increases by 15% per year.
• Exceed budget targets for fundraising campaigns, including Giving Day, and for OB-PS events.
More Members
• Increasingly successful recruitment by Ambassadors, Coordinators & Teams, Board and Individual Members.
• Income from membership growth increases 15% per year.
• Recruitment targets for OB-PS events are met.
APPROACH:
• Strengthening ways of work
• Devising and testing innovative methods
• Utilizing evaluation frameworks
• Building long-term viability
RESOURCES:
• Ambassadors, Coordinators & Teams
• OB-PS Members
• OB-PS Board
• WAGGGS Fundraising Staff
STRENGTHS:
• More than 1600 Members in 60 countries
• Growing network of Ambassadors, Coordinators & Teams (ACTs)
• Fundraising success – we exceeded our income targets in 2021 and 2022
• Growing number of donors regularly progressing to the next giving level
• Commitment to innovation
• Post-pandemic return of global events bringing major opportunities
for recruitment and fundraising
• WAGGGS’ ever-growing impact worldwide
CHALLENGES:
• Making the best use of our resources; avoiding gaps and overlaps
• Efficient and effective support for, and engagement of, all our Members, ACT’s, Board and Staff
• Communicating effectively with members in the ways that suit them best ,
• Setting targets, gathering data, and measuring progress are complicated
• Tailored approaches for diverse membership contexts, e.g., language, age, culture relating to donating, taxation systems
• Raising the profile of OB-PS
